In lockdown, open new opportunities!!!

#business #technology #softwaresolutions #marketing #managament

It is clear that, since the COVID19 pandemic has started, it has brought a profound impact on the way living, thinking, and demanding.

The uncertainties have changed the way we work, shop, save and spend. But the effects of the pandemic go far beyond the economy. From one moment to the next, consumers have changed their demands, the way they communicate, consume and the values they seek in companies.

There are basically three forces driving the world’s transformation: human priorities, economic downturn, and the great digital acceleration.

On this last item, technology, more than never, should be used above all to provide support to people, companies, and all environment for overcoming this crisis.

It is through digital platforms and applications that families and friends can communicate and see each other, doctors are able to make appointments and teachers can promote the continuity of education.

In the business environment it also requires this transformation to provide digital services and products for the consumers communicate and purchase, safely, quickly, and satisfactorily.

Mandatorily, digital strategies should take priority in this new scenario. Customer service must first be active and operated effectively. All communication from companies must also be made through digital channels and social network, as well as providing online platforms for the purchase through websites and app’s for instance. Digital strategies, then, is essential to overcoming theses new challenges brought by COVID19 in general scope whether in education, health, or business.

Milena Bastos

mkt@acesolutions.co.nz